According to Twitter: Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple.
Twitter asks one question, "What's happening?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
Like Facebook, Twitter can be used for social reasons, but an increasing number of non profits are using Twitter to stay in touch with their stakeholders, post announcements, drive traffic to their websites and blogs.
Some businesses are using for customer service while others are actually using Twitter to increase sales - companies like Dell, pizza delivery companies, and the like. (See the Socialnomics video on our video page).
Currently about 12 million people use Twitter.
Some Existing Non Profit Twitter Pages
Twitter for Business, with transferable learning for non-profits. This is a long video and a little dated, but if you don't know anything about it, take a look. It's on our video page.
No Nonsense Twitter Tutorial via YouTube.
Twitter in Plain English – from Commoncraft.
26 Charities and NonProfits on Twitter: Groups like American Cancer and American Red Cross and more.